our story

RUBINO KIDS

Rubinokids was founded in Aversa (CE) in 1991 from an idea by Margherita Rubino , who opened the first store in Via Cavour with a clear vision: to offer children's clothing of the highest quality , selected with care and expertise.

Since its inception, Rubinokids has stood out for its careful selection of the best children's fashion brands , combined with professionalism, availability, and an authentic relationship with the customer. These values ​​have made the brand a point of reference in the clothing sector for newborns, boys, and girls .

The company grows and evolves, constantly expanding its selection, adapting to the new needs of families and kids' fashion trends, with an eye always on quality, style and comfort .

With the entry of their children Giulia and Aniello into the company, Rubinokids is entering a new phase of development: a contemporary vision that combines historical experience, bringing innovation, energy and a strong drive towards the future.


Today, Rubinokids Srl is one of the best-stocked and most reliable multi-brand children's clothing retailers in Italy and Europe , synonymous with premium selection, experience, and passion for fashion dedicated to little ones.

Rubino Kids Aversa

In 2007 , Rubino Kids opened the boutique at Via Roma 227 in Aversa , a space designed to offer a complete, refined shopping experience with attention to every detail.

The store stands out for its careful selection of exclusive brands and the sophistication of its collections , designed to accompany children from birth to the most important occasions.

Among the distinctive features is the ceremony corner , a large area dedicated to the selection of garments and leading brands for special events. Completing the offering is the nursery and layette selection , where you can find everything you need for the first outing and the first moments of life, with a constant focus on quality, comfort, and elegance.

From everyday wear to special occasions, Rubino Kids offers a carefully curated selection of clothing and accessories for newborns, boys, and girls , designed to dress every moment with style, taste, and personality.

Rubino Kids, Via Roma 227, Aversa, 81031

From Monday to Saturday
Opening hours: 9am-1pm/4pm-8pm

Tel: 081/9791127

Rubino Village

Located in Via Cavour 21 in Aversa , Rubino Village was founded in 1991 and over time has become a true point of reference for those looking for high-quality children's and teenagers' clothing .

With the evolution of the Rubino Kids project, the space is transformed into Rubino Village , the group's outlet: a reality now recognized nationally for the breadth of its offering and the care taken in selecting the garments.

Rubino Village offers a wide range of clothing for all seasons , with a selection of the most important brands from previous collections , maintaining intact the standards of quality, style and reliability that have always distinguished the Rubino world.


A place designed to offer excellence, convenience and variety , without sacrificing elegance and attention to detail.

Rubino Village (Outlet), Via Camillo Benso Cavour, 21, 81031 Aversa

From Monday to Saturday
Opening hours:
9am-1pm/4pm-8pm

Tel: 081/5045650

Rubino Kids Aversa

Located in Piazza Vittorio Emanuele III in Aversa , the Rubino Kids boutique opened in 2011 as a point of reference for sportswear, streetwear, young and travel wear dedicated to children and teenagers.

The store stands out for its sneakers and outerwear corner , alongside a carefully selected selection of travel clothing and accessories , designed to accompany the little ones on holiday with a contemporary and recognisable style.

In a location with a dynamic and sophisticated character , the store's mission is to search for the most current and desired brands of the moment , with a young, captivating offering that is always in line with fashion and social trends .

A space designed for those seeking a modern, functional, and ever-evolving aesthetic.

Rubino Kids , Piazza Vittorio Emanuele III, 61, Aversa, 81031

From Monday to Saturday
Opening hours: 9am-1pm/4pm-8pm

Tel: 081/5037975

RUBINO KIDS ROME

Inaugurated in 2021 in Via del Babuino , one of the most iconic Roman shopping streets, the Rubino Kids boutique was born in the historical and commercial heart of the Eternal City .

Designed for those seeking high-profile brands , the location expresses a refined balance between tradition and contemporary vision , becoming a space where style, research and quality coexist naturally.

Inside the boutique you can discover a selection of designer clothing and accessories from the most prestigious brands , designed to dress children and teenagers in the name of refinement, elegance and attention to detail .

From evening wear to everyday outfits, right up to the most exclusive collections , Rubino Kids offers an experience dedicated to those who want a refined and sophisticated style even for the little ones.

Rubino Kids, Via del Babuino 25, Rome, 00187

From Monday to Sunday
Opening hours:
10:00-19:00

Tel: 06/86659913